ABOUT

Jamie Horowitz is a co-founder and president of Omaha Productions, the sports and entertainment media company he launched in December 2020 alongside Peyton Manning. Since its founding, Omaha has grown from a startup with a vision to “bring people together” to becoming one of the most active independent production companies in American sports media, valued at over $800 million following a minority investment by Patrick Whitesell and Silver Lake in February 2025.

Horowitz’s career in sports media spans more than two decades. He began as an Olympic researcher for NBC for the Sydney Games and went on to shape the daytime programming identity of ESPN, where he produced and developed opinion-driven shows, including First Take, SportsNation, and Numbers Never Lie. At Fox Sports, he served as president and recruited talent to launch programs including Undisputed with Skip Bayless and Shannon Sharpe and The Herd with Colin Cowherd on FS1. A stint at DAZN followed, where he led North American programming and licensed The Pat McAfee Show, among other projects.

When Colin Cowherd launched The Volume — the digital sports podcast network — in February 2021, he turned to Horowitz for guidance. Horowitz’s early counsel helped shape the network’s content and hiring direction, reflecting the advisory influence he has maintained across the industry.

At Omaha, Horowitz oversees the development and production of content across documentary, live broadcast, scripted, and audio formats. The company’s flagship property is the Emmy Award-winning ManningCast, an alternate Monday Night Football telecast on ESPN2 featuring Peyton and Eli Manning. Omaha’s alternate broadcast model has since expanded to college football, the UFC, golf, Formula 1, and the NBA, with properties including the GronkCast and NBA in Stephen A’s World.

On the documentary side, Omaha has produced multiple series for Netflix, including Quarterback as well as Receiver, Starting 5, and King of Collectibles: The Goldin Touch. For ESPN, the company produced Full Court Press, a two-season docuseries following women’s college basketball, and The Buddy Way, a tribute to coach Buddy Teevens that premiered in January 2025. The Places franchise, which began with Peyton’s Places on ESPN+, has expanded into a multi-sport anthology that now includes Eli’s Places, Abby’s Places, Vince’s Places, Rowdy’s Places, and McEnroe’s Places.

Omaha is now extending its production activity into scripted television. The company signed a first-look deal with 20th Television, the Disney-owned studio, for scripted projects. Its first scripted comedy series, Chad Powers — developed from a viral sketch in which Eli Manning played a disguised walk-on quarterback — airs on Hulu.

Omaha has also launched the Omaha Creative Agency, a full-service creative agency that creates commercials, digital series, events, and social moments from concept to execution. Omaha Creative Agency has partnered with major brands like Bud Light, KPMG, Fanatics, Visa, Sony, PGA of America, and Walmart, and has partnered with top talent like Baker Mayfield, Christian McCaffrey, Colin Jost, Mia Hamm, and Saquon Barkley.