OMAHA PRODUCTIONS

Jamie Horowitz’s Creative Vision at Omaha Productions

Since co-founding Omaha Productions with Peyton Manning in December 2020, Jamie Horowitz has applied his distinctive programming approach to create a growing media company. As President, Horowitz’s production expertise has driven Omaha’s rise in the sports media field, taking the company from a startup to a reported $800 million valuation in less than five years.

Major Deals Orchestrated by Jamie Horowitz

Scripted Content Expansion

In early 2025, Jamie Horowitz secured a first-look deal with Disney’s 20th Television, marking Omaha’s formal entry into scripted programming. The first project under this agreement is Chad Powers, a comedy series for Hulu starring Glen Powell, based on a viral segment from Eli’s Places.

Karey Burke, President of 20th Television, praised the partnership: “Working with the incredible team at Omaha Productions while developing and filming ‘Chad Powers’ has been pure joy. They have been true partners at every turn and share our commitment to creative excellence and culture-defining storytelling.”

Investment Partnerships

Jamie Horowitz has attracted significant capital to fuel Omaha’s growth:

  • North Road Partnership (2023): Peter Chernin’s North Road made a minority investment in Omaha Productions, providing both capital and production resources through its subsidiary Words + Pictures.
  • Silver Lake Investment (2025): In March 2025, Horowitz secured a substantial minority investment from Patrick Whitesell’s Silver Lake-backed venture. This deal marked a major milestone, with Whitesell choosing Omaha as his first investment after departing Endeavor.

Nine-Year ESPN Extension

In 2024, Omaha Productions and ESPN finalized a nine-year extension that secures a long-term home for ManningCast and the Places franchise.

Omaha Audio Network

Jamie Horowitz developed the Omaha Audio Network in partnership with ESPN, featuring podcasts with personalities like Scott Van Pelt and Mina Kimes, expanding the company’s footprint in audio media.

Omaha Creative Agency

Omaha Creative Agency is the branded-content division of Omaha Productions, focused on developing commercials, digital series, live events, and social campaigns for brand partners. 

Productions Developed Under Jamie Horowitz’s Leadership

Award-Winning Broadcast Innovations

Jamie Horowitz led the development of “ManningCast,” the Emmy Award-winning alternate Monday Night Football broadcast that transformed sports viewing. The show’s success demonstrates Horowitz’s talent for creating formats that capture audience attention in competitive media spaces. Averaging 1.6 million viewers per episode, ManningCast has notably attracted viewers approximately six years younger than the traditional Monday Night Football audience.

  • ManningCast: An alternative telecast of Monday Night Football on ESPN2 featuring Peyton and Eli Manning providing relaxed commentary and inviting celebrity guests.
  • Full Court Press (Season 1): Caitlin Clark, Kamilla Cardoso and Kiki Rice.
  • Full Court Press (Season 2): Hannah Hidalgo, Flau’jae Johnson and Kiki Iriafen.
  • Places: Multi‑sport anthology where legendary hosts travel to explore the history, culture and personalities of their sports:
    • Peyton’s Places (Football)
    • Eli’s Places (College Football)
    • Abby’s Places (Soccer)
    • Vince’s Places (Basketball)
    • Rowdy’s Places (Combat Sports)
    • McEnroe’s Places (Tennis)
    • Stephanie’s Places (WWE)
    • Rabil’s Places (Lacrosse)
    • Sue’s Places (Basketball)
    • Papi’s Places (Baseball)
    • PK’s Places (Hockey)
  • The Buddy Way (2025): Feature‑length ESPN documentary chronicling the life and career of coach Eugene F. “Buddy” Teevens III.
  • The Breakdown with Peyton and Belichick: Peyton Manning and Bill Belichick analyze film of upcoming NFL matchups for the 2024 season in a conversational format.
  • On The Clock: Bryce Young, Hendon Hooker, Anthony Richardson and Will Levis.
  • Thunder On (2025): Feature documentary detailing SMU’s stunning return to college football prominence to air on ESPN
  • Quarterback (Season 1): Patrick Mahomes, Kirk Cousins and Marcus Mariota.
  • Quarterback (Season 2): Joe Burrow, Jared Goff and Kirk Cousins.
  • Receiver: Davante Adams, Deebo Samuel, George Kittle, Justin Jefferson and Amon-Ra St. Brown.
  • Starting 5 (Season 1): Lebron James, Anthony Edwards, Jimmy Butler, Domantas Sabonis and Jayson Tatum.
  • Starting 5 (Season 2): Jaylen Brown, Kevin Durant, Shai Gilgeous-Alexander, Tyrese Haliburton, and James Harden.
  • WWE: Unreal (2025): For the first time ever, step inside the WWE writers’ room and go behind the ring with your favorite WWE superstars, where the drama is just as intense backstage as it is in the spotlight.
  • Elway (2025): Told in his own words, the definitive story of Denver Broncos quarterback John Elway goes deep on his NFL dreams, heartbreaks and Super Bowl redemption.
  • Chad Powers: Scripted comedy based on an Eli Manning sketch. Glen Powell stars as Russ Holliday, a disgraced quarterback who disguises himself as “Chad Powers” to walk on to a struggling Southern football team.
  • It’s All Country: Docuseries hosted by Luke Bryan, who explores the hidden stories behind 100 years of country music. 

 

  • Capital One College Bowl: An unscripted quiz show where teams from America’s top universities compete in a five‑round tournament for $1 million in scholarships.
  • Olympic Games Coverage: Horowitz began his media career as an Olympic researcher for NBC during the 2000 Sydney Games.
  • Beyond the Battlefield: Two‑hour special hosted by Navy veteran Remi Adeleke, featuring back‑to‑back episodes that honor U.S. military veterans.
  • The Mega‑Brands That Built America: Unscripted docuseries exploring how pioneering entrepreneurs built household‑name companies across retail, electronics, sports and hospitality.
  • Calipari: Razor’s Edge: An all‑access look at John Calipari’s first season coaching the Arkansas Razorbacks, combining behind‑the‑scenes footage and interviews.
  • NFL Classics: After Further Review: Host Kyle Brandt revisits classic NFL games with the players and celebrity fans who lived them